Airlines Austrian Airlines presents new 2025 strategy

  • Austrian Airlines

Austria´s flag-carrier Austrian Airlines has announced a new strategy called #DriveTo25. The carrier seeks to expand its traffic figures at its Vienna Flight Hub.

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After a solid year 2018 with strong passenger growth of more than one million customers, Austrian Airlines has now announced a new strategy that builds on that foundation.

First of all, the carrier seeks to invest more than EUR 200 million in growing its Airbus fleet over the coming years. Over this course, the carrier will bid farewell to the current fleet of 18 Dash 8-400 Turboprops in 2021. In the next three years, Austrian hopes to welcome 10 additional A320 Family aircraft.

New Austrian Airlines CEO Alexis von Hoensbroech confirmed: “We will invest more than EUR 200 million in the expansion of our continental fleet and thus be able to significantly strengthen our position in Vienna [...] At the same time, this should also be considered as a clear challenge to the increasingly tough competition in Vienna, and we are prepared to take further steps to defend our position at our flight hub in Vienna.”

Moreover, the carrier will reorganize decentralized bilateral flight traffic between Germany and Austria within the LHG. Austrian explained, that it would be much easier for Lufthansa to fly from its hub at Frankfurt to Vienna than vice versa. In return, two new A320 simulators will be added to the Lufthansa Aviation Training (LAT) facility.

Another important point is the transfer of decentralized flight crew bases, which are located in Altenrhein, Graz, Klagenfurt, Linz, Salzburg, Innsbruck and Vienna. The 200 affected employees will be offered to work in Vienna.

Simplifications of fleet, crew and network are only three points of the 10-point-program the carrier developed. Summarizing, Austrian Airlines hopes to grow its European network but also the international operations over the next six years. Recently, rumours had it that the Lufthansa Group member is considering Boeing 787 Dreamliner in order to replace the aging fleet of Boeing 767 and 777s.

Austrian Airlines is the flag-carrier of Austria and was established in 1957. The operator is part of the Lufthansa Group and member of the Start Alliance. Main operational hub is located at the country´s capital city Vienna. The fleet comprises seven Airbus A319s, 23 A320s, six A321, six Boeing 767-300s and six 777-200s. Moreover, 18 Dash 8-400 and 17 Embraer 195 form the backbone of regional operations.

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