Airlines Austrian Airlines unveils new livery

  • Austrian Airlines

Austria’s flag carrier Austrian Airlines has unveiled an updated version of its livery.

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The Austrian Lufthansa Group subsidiary Austrian Airlines has announced adaptions to its branding. According to a press statement, the carrier is making itself fit for the digital world and the new branding is part of this modernization process.

“Digitalization is changing our lives. Our products, our brand and our company are also making themselves fit for the digital future. The realignment of our branding is another important step in this direction”, explains Andreas Otto, Member of the Management Board and CCO of Austrian Airlines. 

Old (above) and new (below) Austrian Airlines logo © Austrian Airlines

The focus is on a slight adaptation of the logo. Both core elements of the brand image, namely the chevron and the wordmark “Austrian” are being modernized to enhance their effect. This should particularly increase the long-distance effect on aircraft and billboards.

The first aircraft to feature the new livery will be the new Boeing 777 OE-LPF, which can initially be viewed in Vienna at its arrival in May 2018. The long-haul aircraft is currently in Hong Kong, where it is being modified and adapted to fulfil the standards of Austrian Airlines.

18 out of a total of 82 aircraft in the airline’s fleet should feature the new livery when the summer flight schedule for 2019 takes effect. 

Old (above) and new (below) Austrian Airlines livery © Austrian Airlines

The wordmark “Austrian” in the front area of the fuselage is also displayed over a larger surface area and thus be clearly readable from far away. In the future the jet engines will be painted in a resplendent white. As a result, the chevron and wordmark “Austrian” will be visually highlighted in a more charming manner. The typical Austrian salutation “Servus” will remain on the aircraft belly. 

 

The new rebranding will be first after the major rebranding 15 years ago, where the blue belly and the engine painting of the livery were replaced by white and red. Since a minor brand relaunch in 2015, some Austrian Airlines aircraft are branded with a special “myAustrian” livery. The new design will be integrated in all digital services like the website and apps.

Austrian Airlines is the second Lufthansa Group airline, which reveals a new livery in 2018. Lufthansa has announced its brand relaunch in February.

Source © Austrianairlines.ag

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