Freight Liege Airport partners up with Alibaba to boost e-commerce

  • Liege Airport

Liege Airport and Alibaba Group have signed a development agreement as the country targets to expand its e-commerce business.

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Over the course of the agreement, Liege Airport and Alibaba hope to establish a new trade platform in Belgium under the Electronic World Trade Platform (eWTP) initiative, which will help the e-commerce to grow. The electronic trade will be especially brought forward through public-private partnerships.

The agreement sees Liege Airport to develop and establish new logistics infrastructure at the airport. Alibaba will help co-building the trade platform that will facilitate better cross-border trade opportunities, especially for medium and small-sized enterprises (SMEs).

Cainiao Smart Logistics Network, a Chinese logistics company launched by the Alibaba Group, will be implemented at the airport. The network was initially launched in May 2013.

Luc Partoune, CEO of Liege Airport, explains: "The arrival of Cainiao Network reinforces the competitiveness of our airport. Several Chinese companies are already here. Other companies will be attracted by the presence of Cainiao and the opportunity for e-commerce growth between Europe and China."

Especially Belgium will benefit from the new platform. The country hopes to boost exports and to bring the economic benefits to society. Moreover, new jobs will be available at the airport. Alibaba is expected to promote the country as well.

Prime Minister of Belgium Charles Michel said: “I am excited to welcome eWTP to Belgium and the commitment of Alibaba to improve the competitiveness of Belgian and European firms on the global stage in this partnership.”

Alibaba Group Chief Executive Officer Daniel Zhang added: "I am delighted that the Government of Belgium is confident toward the eWTP vision and share our commitment [...] We strongly believe that under the eWTP, we will open up the huge potential for European businesses to reap the benefits of global cross-border trade, especially into the China market where the demand for European goods is high."

Additionally, the Government of Belgium and Alibaba will work together in order to introduce new technologies that will accelerate the digitization of customs procedures. Moreover, efficient clearance of goods will be crucial for the global trade.

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