Start-Ups Canadian WestJet brands new ultra-low-cost airline Swoop Airlines

  • WestJet

WestJet has announced the name and logo for its ultra-low-cost airline (ULCC) in Canada. Named Swoop, the ULCC will begin selling flights in early 2018.

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The new carrier will be headquartered in Calgary and operate a fleet of Boeing 737-800 aircraft. According to materials supplied by WestJet, the aircraft will be painted in large magenta letters over a white fuselage, with a magenta and white tail.

The name Swoop denotes exactly what we plan to do,” said Bob Cummings WestJet Executive Vice-President, Strategy and the executive member responsible for the launch of Swoop. β€œIt’s a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”

The airline has not yet published any details about first destinations or routes. WestJet and its subsidiary WestJet Encore now fly to 100 destinations in 20 countries in North and Central America, the Caribbean and Europe, including 36 cities in Canada and 21 in the US. The company operates a fleet of 119 Boeing aircraft and 33 Bombardier Q400s.

In 2016 the two Canadian start-ups Jetlines, based in Vancouver, and Enerjet, based in Calgary, announced own ultra-low-cost services. Jetlines plans to operate six Boeing 737 on flights throughout Canada, the United States, Mexico and the Caribbean.

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