Start-Ups Dominican Wings rebrands as flycana, enters ULCC model
Dominican Wings has confirmed, that it will change its name to flycana. Furthermore, a different business model will be pursued.
Following last year´s change of ownership, Dominican Wings has rebranded itself to flycana. A new corporate identity was issued and will be soon applied on the sole Airbus A320 aircraft.
Furthermore, the airline will change its business model from being a charter airline to offer services as an Ultra-Low-Cost-Carrier. In a statement, the airline said: "The Dominican air travel market has experienced steady growth in the last few years and Dominican Wings believes that, by adopting the ULCC model, it can accelerate that growth." The airline seeks to bring forward the air transportation market not only in the Dominican Republic, but also in the whole Caribbean.
CEO and Founder, Victor Miguel Pacheco, said: “Whereas traditional airlines sell an all-inclusive fare with a margin levied on every aspect of that service, Dominican Wings will charge a passenger a base fare and passengers will be able to choose which, if any, extras they wish to purchase”.
The ULCC model is said to be very efficient. Passengers will experience fundamental principles of low cost: A modern, single-typed fleet with a high density of seats in a single-class seating configuration. Combined with productivity and good aircraft utilization, the airline then hopes to attract passengers with low fares. These fares do not include services like food and beverages, legroom seats, priority boarding or seat reservation. Passengers then can add services against a fee.
In the statement, the airline added: “Bringing this air transportation model to the Dominican market for the first time will allow more Dominicans to access to air travel, to visit friends and relatives, to go on vacation, to work and study abroad.”
flycana is planning to expand its fleet and to use different airports as an operational base. Further details will be revealed in the upcoming weeks or months.
Source © flycana