Start-Ups JAL Group unveils corporate identity for Zipair

The JAL Group has officially unveiled the corporate identity for its new low-cost carrier Zipair.

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During a press conference, held at the carrier´s headquarters, Representative Director and President of T.B.L. unveiled the name of Japan´s first medium to the low-cost long-haul carrier. Zipair currently prepares for launch during the summer schedule of 2020.

The full name of the carrier will be “Zipair Tokyo”. The name is derived from the English word Zip, which means speed. Moreover, the name incorporates the idea of travelling to destinations in various Zip codes, stated the carrier. The word Tokyo was added to represent the roots of the carrier and shows that the airline will be based in one of the most advanced cities in the world.

The overall design features a green cheatline that stretches on the entire side of the fuselage. Moreover, the letter “Z” will be shown on the tail in a grey colour. Tar Horiuchi designed the uniforms and the concept is based on the concept of “coordination and unity”, meaning that employees can dress according to the work content, weather, mood and physical condition of the day, Zipair stated. Sneakers and the opportunity to freely coordinate the uniforms with everyday clothing should lead to better productivity and intensity on board, the airline hopes.

Zipair has applied for an air operator´s certificate to the Ministry of Land, Infrastructure and Transport and is currently waiting for feedback from the authority. Included in the AOC application are the operations of flights with Boeing 787-8 Dreamliner aircraft.

Regarding the recruitment of personnel, Zipair stated: "Recruitment briefings will be held in April 2019. We are looking for employees full of spirit who will be active in a wide range of fields such as airport operations, planning services, as well as cabin crew, as opposed to the conventional recruitment style of filling a unique role in a corporation."

With Zipair, the JAL Group seeks to break through the growing low-cost market. The announcement of Zipair comes shortly after competitor Cathay Pacific announced to acquire low-cost airline HK express.

The airline plans to initially operate routes from Tokyo-Narita to Bangkok Suvarnabhumi International Airport and Seoul-Incheon International Airport. If everything goes as planned, the carrier aims at adding more long to medium-haul routes to its portfolio.

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