Airlines JetBlue founder Neeleman unveils new carrier Breeze Airways

  • Airbus

JetBlue founder David Neeleman has unveiled the name of its new low-cost carrier. Breeze Airways will serve smaller U.S. cities in the near future.

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David Neeleman, founder of JetBlue and four other airlines, has announced to rename its low-cost carrier from “Moxy” to “Breeze Airways”. The airline has filed an application to the Department of Transportation to start scheduled passenger operations.

Back in 2018 on Farnborough International Airshow, Moxy placed an order for 60 Airbus A220 jets with Airbus. These aircraft are expected to be delivered from 2021 onwards. However, Neeleman seeks to start operation in late 2020 with used Embraer 190 aircraft from Brazilian carrier Azul.

Around 30 E190s will be added to the fleet and if the DOT approves the Air Operator´s Certificate, Breeze Airways will start flying in the fourth quarter of 2020. Then, with the A220s in 2021, the airline hopes to expand fast and stable.

According to media reports, Breeze Airways will initially serve domestic routes within the U.S. The carrier has shifted its focus on regional airports. Currently, the airline is looking at around 500 routes, of which many are in a desirable place with no service.

Breeze will operate as normal low-cost carrier, meaning that the passengers have to pay for baggage, seating reservations and meals. On the other hand, the carrier will offer low prices. Wi-Fi however will be free on board.

David Neeleman has already launched four airlines. In the nineties, he founded Morris Air, which was sold to Southwest eventually. Also, Neeleman launched JetBlue, WestJet and Azul Airways. All of these carriers have established itself in the market and are strong brands.

With Breeze Airways, Neeleman hopes to use the opportunity to fly to unserved destinations within the United States. The whole project falls and stands with the acceptance of the customers. Especially flights to smaller and more rural cities may not see the most efficient load factor. However, low prices and a modern fleet may help Breeze Airways to get a foothold in the industry.

Ultimately, Breeze hopes to offer affordable flights to international destinations as well. Neeleman has chosen the A220-300 for the ideal aircraft type to operate to Latin America and comparable destinations.


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