Start-Ups Korean Start-Up airline Air Premia orders five Boeing 787-9

U.S.-American aircraft manufacturer Boeing has announced, that Korean Start-Up carrier Air Premia has committed to buy five 787-9 Dreamliner.

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According to current list prices, the possible deal is valued at approximately US$1.4 billion. Earlier this year, Air Premia signed an agreement with Air Lease Corporation for two 787-9 jets. This latest intent shows the carrier´s will to grow its widebody fleet fast.

“This is an exciting decision for Air Premia as we look to deliver a world-class experience to our customers, while also operating the most fuel-efficient fleet,” said Peter Sim, CEO of Air Premia. “With the 787-9’s superior fuel efficiency and range capabilities, this investment fits perfectly with our unique business model and will position Air Premia for sustainable long-term growth.”

When delivered, Air Premia could become the second airline in the country to operate the 787 Dreamliner. Korean Air currently uses 10 787-9 aircraft on long- and medium-haul routes. The aircraft has proved that it is well suited for the market.

As low-cost airline, Air Premia seeks to enter the battle of the competitive long-haul market. Destinations are planned in Vietnam and Hong Kong. The airline hopes to start scheduled passenger flights in September next year. A year later, Air Premia wants to use the Korean community in California to attract passengers for routes to Los Angeles and San Jose.

The Boeing 787-9 could be the ideal aircraft for the carrier. In a standard configuration, the aircraft can accommodate 296 passengers and has a range of 7,530 nautical miles (13,950 km). Compared to previous generation aircraft, the 787 uses 20-25 percent less fuel.

“We are honored to welcome Air Premia as Boeing’s newest customer. As new entrants in Asia continue to launch innovative business models and strategies for growth, we are excited that Air Premia have selected the 787-9 Dreamliner to power their future fleet,” added Ihssane Mounir, senior vice president of Commercial Sales and Marketing, The Boeing Company. “The super-efficient 787-9 is a perfect fit for this new hybrid airline. The market-leading economics and capabilities of the Dreamliner will enable Air Premia to offer the best-in-class service to its customers at competitive fares.”

Air Premia will be based at Seoul Incheon International Airport, an airport where many large airlines operate long-haul flights. The entry into this market will not be easy, but the carrier is confident that its strategy will work.

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